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BEST FOR: people who are ready to commit to a full day of learning, and who get the most out of education that’s presented in-person, in a supportive group of likeminded business owners.

We’re the only dedicated, up to date social media training school in Australia so when we put on full-day workshops, we deliver.

Our workshops are immersive, interactive and absolutely jam-packed with actionable information that you can implement on the spot. Better yet, we break down the jargon, so you won’t be left scratching your head when we use words like ‘geotag’ and ‘strategically authentic’ (something we promise we’ll never be!)

Our workshops run for the full day, usually 9:30am - 3:30pm, and are held Australia-wide; including those too often neglected rural areas (hi Albury!) They’re fully catered, and include coffee, bubbles and afternoon snacks.

We avoid the typical convention room set-up and instead opt for light, bright and beautiful teaching spaces in each city, so you can be sure to feel inspired while you learn how to make your small business social media manageable, fun and well and truly organised.

We have two different workshop options to choose from; Strategy & Content and Advertising & Sales. Scroll down to see what best suits you.


Say hi to your host; Grace Dorman

Grace grew The Social School from the cliché of the kitchen table to a studio space in Brunswick, with many ongoing client relationships in the hospitality, homewares and creative industries.

Grace’s background includes work for clients like BONDS, Sheridan, Tetley, Freedom Foods, Jacob’s Creek, Nivea, and Sunbeam. She’s worked in strategy and editorial roles at AnalogFolk Sydney, The Works, Fonda Mexican, and littleBIG Marketing & P.R. Most recently, she worked for Andrew McConnell’s group of restaurants, strategising for and managing all 10 social media accounts.

Now, her focus is growing and delivering social media training Australia-wide to help small businesses succeed.


Got questions? We’ve got answers. Get in touch.