Tagging on Instagram may be one of the dos untapped goldmines that is around. Tagging products, people and places drastically increases the reach of your posts as well as your engagement. Posts that include these tags statistically do much better than their untagged counterparts. This will teach you everything you need to know about tagging to make sure that your Instagram is reaching its full potential.
Have you ever wondered how many people actually read your Facebook and Instagram captions? You can pump out up to 2,000 characters for Instagram, and a whopping 63,206 characters for Facebook (read: insane), but that equates to diddly squat if people are passing you by – super sucky if you’re trying to get an important or timely message across quickly. Fun fact: users engage with posts that have shorter captions (below 300 characters for Insta and just 40 characters for Facebook). Bearing that in mind, cut through the social media’s image-based and caption-heavy content with a beautifully designed, well-timed graphic tile.
We know now, more than ever, that setting up social media for your small business not only promises awareness and recognition of your brand within the online world, it also offers your business a sense of legitimacy. Doing it without any main objectives or goal-setting framework, though? Not the most effective way to get the most from your efforts. To make social media a viable and valuable asset, you need to set strong and effective goals that align with the needs of your business. Here’s how.