There's A LOT of information out there when it comes to social media and digital marketing. So instead of you having to scour the internet for the answer to you questions, we're building a library of information for you, right here.
Calculator: Work out your Instagram Engagement Fast
Have you ever been asked what your ‘engagement rate’ is?
Or do you just want to work out how many of your Instagram followers actually care about what you’re doing?
Either way, we’ve created a quick and simple calculator to tell you exactly what the answer is. Simply input your follower count and the likes and comments on your last five photos to find out.
Info-Guide: How to Make an Impact with Instagram Stories
Since the Instagram stories upgrade, small businesses have taken full advantage of the benefits of real-time, short-term marketing, and overall - are having a bit more fun with their Instagram accounts.
We've created a step-by-step guide on how you can create Instagram stories for your brand.
Worksheet: Build your own Hashtag Library
A post without hashtags is basically like a website without any keywords: nobody will find it unless they already know it’s there - which means you won’t reach any new audiences.
Hashtags present the opportunity to reach not only new audiences - but varied audiences too.
It’s best to check the content of each hashtag before you decide to attach it to a post. Some tags have been ‘crashtagged’ and a lot of dodgy, off brand content will come up in the hashtag feed.
Want a step-by-step guide on how to create your own hashtag library?
Video: Organise your Content with Planoly
There are hundreds of apps out there that will offer Instagram planning and scheduling services, but the one we use is called Planoly (cue: download on your phone's app store).
It's highly visual, easy to use and has a desktop version which makes life even easier. You can search for other user content, and even schedule in your Instagram stories - this video will show you how.