There's A LOT of information out there when it comes to social media and digital marketing. So instead of you having to scour the internet for the answer to you questions, we're building a library of information for you, right here.
Our Instagram stories how-to guide
Since the Instagram stories upgrade, small businesses have taken full advantage of the benefits of real-time, short-term marketing, and overall - are having a bit more fun with their Instagram accounts.
We've created a step-by-step guide on how you can create Instagram stories for your brand.
Our Hashtag library building worksheet
A post without hashtags is basically like a website without any keywords: nobody will find it unless they already know it’s there - which means you won’t reach any new audiences.
Hashtags present the opportunity to reach not only new audiences - but varied audiences too.
It’s best to check the content of each hashtag before you decide to attach it to a post. Some tags have been ‘crashtagged’ and a lot of dodgy, off brand content will come up in the hashtag feed.
Want a step-by-step guide on how to create your own hashtag library?
How to organise your content with planoly 101
There are hundreds of apps out there that will offer Instagram planning and scheduling services, but the one we use is called PLANOLY (cue: download on your phone's app store).
It's highly visual, easy to use and has a desktop version which makes life even easier. You can search for other user content, and even schedule in your Instagram stories.
Your DIY social media strategy workbook
Yes, you read that correctly! For the first time, we're releasing a DIY social media strategy workbook, similar to what we present in our workshops, for a fraction of the price.
Why? Because we know that small business owners are always on the clock, and can't take a day off to come to our workshops. And, not everyone learns in the same way, or at the same pace - so here it is. Your one stop shop to social media mastery, all in one pretty package.
What's included? 46 pages of social media tips, tricks and information (it's dense!) plus handy pointers on how to have an uncomplicated small business social media presence.
More? Okay sure! Well, you'll also learn:
+ Which channels you need (and which ones are totally useless).
+ How to profile your ideal customer so you always know who you’re talking to.
+ How to talk to your audience in a voice that they’ll listen to.
+ All the different types of content, and when to post them.
+ Tools to make your life much easier, like scheduling and graphic design apps.
+ How to build a hashtag library.
+ How to grow your following by 500+ a week.
+ How to deal with feedback (good and bad!)
+ The tips and tricks to make the most of Facebook’s and Instagram’s different algorithms.
+ How to read your analytics and set some goals.