Create your own hashtag library
A post without hashtags is basically like a website without any keywords: nobody will find it unless they already know it’s there - which means you won’t reach any new audiences.
Hashtags present the opportunity to reach not only new audiences - but varied audiences too.
It’s best to check the content of each hashtag before you decide to attach it to a post. Some tags have been ‘crashtagged’ and a lot of dodgy, off brand content will come up in the hashtag feed.
Also, make sure you have at least two brand hashtags that relate to your business that you use each time.
Want a step-by-step guide on how to create your own hashtag library? Well, here's one we prepared earlier (with LOTS of screenshots).. just enter your email address for access and you'll be hashtagging up a storm!