Instagram Scheduling: the Holy Grail of Breezy Content Creation and Organisation.

 
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Being organised can be a bloody pain in the butt. Who has the time, right? Flying by the seat of your pants is much more fun. Cue: meltdown – for you and your social media engagement rates. 🤯 Not today!

We’re firm believers in working smarter, not harder, and we advise you to ditch the ad-hoc attitude and the sinking feeling that usually follows. Instead, invest your energy into a scheduling program.

First thing you should know about scheduling programs: they’re game-changers.

Social media platforms require consistency, both for the algorithm to work in your favour and because once a posting pattern emerges your followers will expect it to continue. It’s also better for you mentally in the long run. The last thing you want is to be staring at your phone and racking your brains for what you’ll post that day. Especially, when the optimal time for posting often seems to be the optimal time for getting kids to bed/eating dinner/watching Netflix.

This is where a scheduling platform is your guardian angel. A scheduler offers a series of tools that allow you to plan and allocate your content ahead of time so your profile doesn't require your attention 24/7. Imagine: a whole month of your Instagram content planned in advance (whaat!) Pretty awesome, right?

The short of it: You can be in control of your social media, rather than become a slave to it.

Scheduling platforms offer a bucket load of benefits, including:

  • the ability to schedule posts to automatically be uploaded at your chosen times;

  • an analytics reviewer for engagement, reach and best times to post;

  • a visual planner to see what your scheduled images will look like on your profile;

  • hashtag suggestions;

  • making you feel organised (a feeling money can’t buy!)

There are a number of awesome scheduling platforms out there, but our favourite is Planoly.

It’s visually pleasing, super intuitive and the pricing structure is excellent. When it launched in 2013, it was also the first visual social media planner for Instagram, which allowed its users to prioritise their profile aesthetic – a major feature for the visually dynamic app – a tool that’s still the bedrock of the program’s foundation today.

While we love all of Planoly’s features, it’s probably comes as no real surprise that the visual planning side of things is what we love most, because it gives you a beautiful working snapshot of what you profile aesthetic looks like.

Having a gorgeous aesthetic, more often than not, draws in new followers, and creating it using a variety of content is one of the most important factors when it comes to retaining those new followers. When you think on it, people have a split second when they discover your profile to decide if they’re going to follow or not; so having a planned out, logical and professional feed makes a big impact on that decision.

Diversifying your profile with different types of content – think original images, video and user generated content (users sharing with your hashtag or tagging you in their images) – will keep your those followers engaged and returning for more.

Here are some examples of great feed diversity from some of our favourite accounts utilising a combination of their own images, UGC and videos really well.

Difficult not get hungry when looking  @gatherandfeast ’s profile!

Difficult not get hungry when looking @gatherandfeast’s profile!

Home inspo for days by Ch 9’s “The Block” winners  @joshandelyse

Home inspo for days by Ch 9’s “The Block” winners @joshandelyse

We realise that change like this can be somewhat daunting – we’re 92.7% sure there’s a bunch of you out there reading this and still quietly thinking that your non-routine of random, impulsive posting is fine and change is gross – but we promise, promise, promise you that you’ll feel SO MUCH BETTER about creating and posting your content once you begin a Instagram scheduler, so we’ve created a step-by-step guide to using the app and desktop versions of Planoly.

To Use Planoly (App Version):

  1. You must first connect your Instagram account to the application

  2. Your existing feed of content will appear in the app

  3. The + button allows you to input new media

  4. At this point you can select where you wish to get the content from

    Albums, placeholder, dropbox, google drive, apple files, discover, free stock photos

  5. Click upload, The image will appear with a ‘U’ in the top left corner to indicate it is unscheduled

  6. Click on the image to input caption, geotags, black tags

  7. Swipe across on schedule and automatically post on Instagram

  8. Input date and time to post and click save

  9. The image will appear with blue ‘S’ in the top left corner, indicating it has be scheduled

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To Use Planoly (Desktop Version):

  1. You must first connect your instagram account to the application

  2. Your existing feed of content will appear in the app

  3. The add new media button.

  4. At this point you can select where you wish to get the content from.

    My Computer, Placeholder, Dropbox, Google Drive

    To upload other users content through the computer click the ‘discover;’ button on the dashboard. Once an image is found click the add button on the top left corner of the image

  5. Click upload, The image will appear with a U in the top left corner to indicate it is unscheduled

  6. Click on the image to input caption, geotags, black tags

  7. Turn on the schedule and automatically post to Instagram option

  8. Input date and time to post and click save

  9. The image will appear with blue ‘S’ in the top left corner, indicating it has be scheduled

Like we said, we love Planoly. It’s just one way to save you hours and hours of work and effort and multiple visits to the hairdressers to cover those patches from repeatedly tearing your hair out. We want YOU to be in control of your Instagram, your posts and your time. Discover more ways to manage your socials at one of our Social Media for Small Business workshops.

 
Stephanie Rayner