Facebook’s not dead yet. Here’s why.
Facebook is undeniably the biggest social media platform on the planet, promising to connect your business to potentially millions of users. According to Stastica, an online statistics portal, Facebook had more than 2.27 billion active monthly users in the third quarter of 2018. BILLION. Totally, mind-boggling bonkers. And yet, businesses are gravitating away from it. Why?
For those who aren’t familiar with Facebook’s business platform, a somewhat hush-hush fact that quickly becomes apparent once you’re using it is that the mega online platform uses algorithms to decide what users get to see based not only on organic engagement with your content (people who find it naturally), but also how much money is pumped into ad campaigns. Businesses that invest in ad campaigns have their content prioritised, while those who either aren’t willing or simply can’t afford to do so will quickly discover that their content isn’t hitting the mark – and the stats prove it, showing that these unfunded posts can reach as little as two percent of their target audience. Two percent (!?!!!)
While many large businesses and corporate big-wigs have been able to overcome this hurdle by throwing money at the issue – ala the Nikes and Apples of this world – many smaller businesses have opted to leave Facebook entirely due to the lack of engagement.
But this is where we jump in and say...
...don't leave Facebook!
While you may not be able to invest the same funds as big businesses to increase post reach, Facebook is an essential platform to have for your business. Here are our top reason why you need to stick it out:
1. A Facebook page can be an important part of validating your business in the online world.
Think of it as a Yellow Pages listing for the 21st century: as a hub of information which provides details and contact information for your business. In fact, Facebook pages for businesses are so common these days that your business has the potential to lack legitimacy and be overlooked, something you definitely don’t want. For many customers or potential customers it is the first point of contact for your business.
2. It’s a great place for your new/would-be customers to communicate with you.
This is highly beneficial as you’ll be able to respond to queries and reviews, which will give you good, constructive feedback and bolster your overall rating online (plus, taking an interest in what customers think about your product or service shows how much you care about their individual thoughts, which, as a consumers leaves us tickled!)
3. It’s so much easier for your content to be shared on Facebook than Instagram.
Likes and comments on your content by your followers will show up on their friends’ and families’ feeds, meaning your products and services are seen by a wider audience and will, ideally, draw more people to your business page. If they share your content to their own personal feed, the impact is even stronger.
So the moral of this blog post is: don’t leave Facebook. Not yet. Stick it out. It might not be doing a whole lot right now, but that’s okay. Keep posting and keep engaging with your audience, you legend you.
If you want a little more guidance, we’re running a class to teach you exactly how to make the most of Facebook advertising with just $20, via her Social Media Advertising for Small Business workshops. This means you don't have to spend bucketloads on ads to make an impact.