Making Easy Graphics for Social Media

 

Have you ever wondered how many people actually read your Facebook and Instagram captions? You can pump out up to 2,000 characters for Instagram, and a whopping 63,206 characters for Facebook (read: insane), but that equates to diddly squat if people are passing you by – super sucky if you’re trying to get an important or timely message across quickly. Fun fact: users engage with posts that have shorter captions (below 300 characters for Insta and just 40 characters for Facebook). Bearing that in mind, cut through the social media’s image-based and caption-heavy content with a beautifully designed, well-timed graphic tile.


Roof tiles? Bathroom tiles? Kitchen tiles? Erm, no. Tiles. (Ohhh! What?) They’re used to communicate a specific message – a competition, a notice, a sale –  by creating a text-based image. Not only does it stand out, it also immediately communicates vital information to your followers that may have otherwise been overlooked.

The Social School uses tiles to communicate new blog posts, events + other info via  @wearethesocialschool .

The Social School uses tiles to communicate new blog posts, events + other info via @wearethesocialschool.

There’s about a bajillion programs, apps and websites that can help you create one, but for something clean and easy to use we recommend Canva, a design platform for those looking to bring their brand vision to life without outsourcing or spending a bomb on software. It’s free to sign up and features a tonne of templates covering a huge range of material – think everything from social media material (Facebook headers, Instagram posts, Snapchat stories,) to brochures, business cards, invitations and more.

Once you’re logged you’ll be greeted with a page of design templates. In order to make a tile you'll need to select “Social Media Post”. You can then choose from hundreds of templates in the left sidebar and mould into your own unique tile to match your business perfectly.

Two things to remember:

  • keep the message super clear and concise;

  • pick colours and textures that suit your brand’s overall aesthetic

Tiles also work most effectively when they appear throughout your feed over time and feature different content, so ensure you’re happy with it because you’ll likely be returning to it for future posts.

To make the creation of your first tile a little easier, we’ve put together is a visual step by step on how we make our tiles for Instagram and Facebook.

Changing the Background:

Screen Shot 2018-11-29 at 2.02.56 PM.png

Inserting text and changing font size and colour:

Screen Shot 2018-11-29 at 2.05.27 PM.png
Screen Shot 2018-11-29 at 2.08.46 PM.png

The Final Tile:

Screen Shot 2018-11-29 at 2.09.00 PM.png

Exporting:

Screen Shot 2018-11-29 at 2.09.04 PM.png

the final result:

IMG_4215.jpeg
IMG_4216.jpeg

Tada! Tile complete, in our signature colours, and looking fiiine. Followers know straight away that our post is about Facebook and Instagram Advertising for Small Business in 2019 without having to read the caption (but after this we hope they do, too :) It’s immediate, it’s punchy and it’s effective.

Follow us on Instagram @wearethesocialschool and Facebook at The Social School to see all our designs :)

 
Stephanie Rayner